"Ford handed the book to Arthur. ‘What is it?’ asked Arthur. ‘The Hitchhiker’s Guide to the Galaxy. It’s a sort of electronic book. It tells you everything you need to know about anything. That’s its job.’ Arthur turned it over nervously in his hands. ‘I like the cover,’ he said. ‘Don’t Panic. It’s the first helpful or intelligible thing anybody’s said to me all day.’”
– The Hitchhiker’s Guide to the Galaxy
In a 2017 study by Oxford Economics, 84% of executives said digital transformation is critical to their survival. But only 3% have completed company-wide transformation efforts:
The call to digital transformation for your clients – and product modernization for you – is, like the beginning of Arthur Dent’s journey with Ford Prefect in The Hitchhiker’s Guide to the Galaxy, less of a ‘let’s go on an adventure’ and more of a ‘come with me if you want to survive’ type of journey.
Blame it on the customer. Customers today expect businesses to deliver seamless, personalized, digital-first experiences. That’s why your clients are focusing on digital transformation.